Software and AI agency · Since 2012
We build the software
businesses run on.
Clients
Selected clients. From founders to established brands.
Platforms, stores and products in the UK, Europe, Australia and Pakistan.
Catil Servizi
Work
Selected work.
TuckerTub
Headless commerce for a farm-fresh Australian pet food brand
A live Next.js storefront on WordPress and WooCommerce, covering catalog, editorial, wallets and Australian shipping, with full control over the brand.
Live
tuckertub.com.au
Since 2012
14+
Years designing, building and supporting software for startups and established businesses. Top Rated on Upwork with 100% Job Success.
Next project
Your product could be the next case study.
Services
What we do. From first release to scale.
Appstric designs, builds and runs digital products for startups and established businesses, with one senior team from strategy to support.
AI products
Products with AI at the core, taken from prototype to production.
AI and automation
Models and workflows connected to your CRM, ERP, support desk and data.
Web and mobile
Apps people use every day. Fast, accessible and easy to maintain.
Blockchain
On-chain and hybrid systems for products where trust and provenance matter.
Commerce
WordPress, WooCommerce and headless stores, built to sell more and load fast.
more · swipe for more
Why Appstric.
Appstric is a software and AI agency that has shipped products for startups and established businesses since 2012. Clients work directly with the senior people who build their product.
One team, start to finish
The people who scope your product are the people who build and support it.
Senior-led
Every project is led by senior engineers who stay with it through launch and after.
On your hours
Our working day overlaps with London and Dubai, with evening overlap for the US.
Built to be owned
Clean code, documentation and a proper handover, so your team can run what we build.
Process
How we work.
Five stages, each with a clear output, so you always know what is coming and when.
01
Discover
We define the problem, the users and the constraints, and agree on what success looks like.
02
Architect
System design, data and model choices, and a delivery plan before development starts.
03
Build
Short cycles with working software at every review, built to production standards.
04
Integrate
Connect the product to the systems you already run, with monitoring and rollback in place.
05
Scale
Improve what works, retire what does not, and hand over with documentation and metrics.
Clients
In their words.
Placeholder quote. Replace with two or three sentences from a client about the result of the project, ideally with a number.
Client name
Title, Company
Placeholder quote. Replace with two or three sentences from a client about the result of the project, ideally with a number.
Client name
Title, Company
Technology
The tools we build with.
Proven languages, frameworks and platforms, chosen for each product and maintainable long after launch.
Next.js
Vue
React
TypeScript
Swift
Laravel
PHP
MySQL
Postgres
Redis
WordPress
WooCommerce
GraphQL
Stripe
OpenAI
Python
Solidity
Next.js
Vue
React
TypeScript
Swift
Laravel
PHP
MySQL
Postgres
Redis
WordPress
WooCommerce
GraphQL
Stripe
OpenAI
Python
Solidity
Solidity
Python
OpenAI
Stripe
GraphQL
WooCommerce
WordPress
Redis
Postgres
MySQL
PHP
Laravel
Swift
TypeScript
React
Vue
Next.js
Solidity
Python
OpenAI
Stripe
GraphQL
WooCommerce
WordPress
Redis
Postgres
MySQL
PHP
Laravel
Swift
TypeScript
React
Vue
Next.js
Insights
Notes from our team.

AI product
Before you add AI, prove the product needs intelligence
A practical readiness test for teams deciding whether AI creates durable user value, or an expensive demo.
6 min read

AI systems
RAG is easy to demo. Reliability is the actual product.
What changes when retrieval moves from a prototype into a system people depend on every day.
7 min read

Commerce
When headless commerce is leverage, and when it is overhead
A decision framework for teams considering WordPress, modern storefronts, and composable commerce.
5 min read

Delivery
The cost of a bench you never met
Why high-stakes product work fails when strategy, design, and engineering are handed between rooms.
5 min read
Contact
Have a project in mind? Tell us about it.
Send us the brief, or book a call and we will take it from there.
